The company's Sustainability Across America Tour (SAAT) is something in between a road trip and a traveling town hall. Brand ambassador Laura Jones is driving a van across the country for three months to converse with retailers, designers, and "greenistas" in a crusade to link eco-awareness from coast to coast.
The interviews are taped and then shared with the public via various social media platforms like Facebook and Twitter. The most recent interview took place in Portland with Aysia Wright, founder of sustainable fashion site Greenloop.
According to SAAT's newest Facebook update, the van pulled into Seattle Wednesday morning after Jones visited Mount Ranier National Park.