Lady Gaga Premieres "Applause" Music Video - NBC Bay Area

Lady Gaga Premieres "Applause" Music Video



    Lady Gaga Premieres "Applause" Music Video
    Cover image for Lady Gaga's new single "Applause"

    To explain her first music video off her upcoming ARTPOP album, Lady Gaga tweeted:

    "'APPLAUSE' starring LADY GAGA. A film in black+white, color, and handpainted film. Directed by Dutch Photographers Inez Van Lamsweerde and Vinoodh Matadin...A MusicVideo where B+W and Color battle in a bid for your Applause!...Its inspired by the entertainers passion for shapeshifting. Would you do 'anything' for the Applause? Iconography in motion, as magic. -GAGA"

    Well, OK.

    The video, Gaga's first in two years, premiered on "Good Morning America" Monday as well as on every video billboard in Times Square. It was ushered in with a lot of hype (see above, see also this tweet: "Only w your happiness comes mine.") and talk of the merits of art and pop culture and "art in pop culture in me." That stuff.

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    But this is not the Louvre and we are not art historians, so we'll give you what you want to see: Lady Gaga being weird. Or, more succinctly: Lady Gaga being Lady Gaga.