Twitter to Start Labeling Political Ads, Including Who Bought Them and What They Paid - NBC Bay Area

Twitter to Start Labeling Political Ads, Including Who Bought Them and What They Paid

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    This April 26, 2017, photo shows the Twitter icon on a mobile phone, in Philadelphia.

    As political pressure mounts on social media companies to say where ads are coming from, Twitter will reveal more information about political advertising on its platform.

    Twitter said in a blog post on Tuesday it would clearly label political electioneering ads, which the Federal Election Commission (FEC) defines as any ad used to promote a specific candidate for elected office or affiliated party posted within 30 days of a primary election or 60 days of a general election. Electioneering ads can also include any ad clearly promoting a political candidate at any time.

    As CNBC reported, the ads will have some sort of visual marker, likely a purple dot next to the user handle, and a purple box with the text "Promoted by" and the name of the sponsor.