Hello Kitty is here to stay in the Bay Area.
After successful runs at the Instagram-famous Hello Kitty pop-up trucks, Hello Kitty Mini Cafe permanently opened at San Jose's Santana Row mall on Friday.
The Hello Kitty Mini Cafe will have everything the pink Mercedes had: Hello Kitty gear and sweet treats ranging from pies, tarts, cookies, pastries and cakes.
"We are expanding the Cafe concept further with additional locations and formats to bring the experience to our Bay Area fans. Santana Row is the perfect location to debut our newest Cafe extension to offer super cute and delicious treats to Northern California," said David Marchi, Vice President of Brand Management and Marketing at Sanrio.
Grand opening festivities started Friday will continue through Sunday, June 24. It will include daily giveaways including complimentary beverages and a small gift with purchase for the first 50 customers, according to Sanrio.
Wherever it goes, a bounty of Instagram posts are sure to follow. Since making its debut at the annual Hello Kitty Con, a (surprisingly real) convention devoted to all things Hello Kitty, the truck and its retail items have attracted a rabid following on social media.