Kim Kardashian Video Game Propels App Company to Success

All it takes is a popular app to strike it big. But Kim Kardashian helps.

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Kim Kardashian is money.

Glu Mobile knows.

The app-maker is the publisher of "Kim Kardashian: Hollywood," a free-to-play game downloadable from Apple's App Store. And Glu Mobile is also enjoying a wave of success after its stock shares jumped 42 percent in recent months thanks to the Kim game, Bloomberg News reported.

San Francisco-based Glu Mobile officials say they're not surprised that Kim's celebrity power could compel hordes of downloads and plenty of in-game purchases, the trick that makes free-to-download games lucrative.

In the game, users try to negotiate their own celebrity landscapes, using advice from Kardashian herself to rise from the "so-called E-list" to the "A-list," the website reported.

Revenue from the game could hit $200 million, an analyst told the website.

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