The following content is created in consultation with Jack Daniel's, the oldest registered distillery in the United States and producer of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey. It does not reflect the work or opinions of NBC BAY AREA's editorial staff. To learn more about Jack Daniel's, visit

Festivals are designed to entertain, but how many can say that they truly inspire their attendees?

At the Life is Beautiful Festival, inspiration is front and center. Taking place in sunny Downtown Las Vegas from October 24-26, the incredible three-day event brings amazing music, world class food, iconic public speakers and phenomenal art together, all in an effort to help people conquer their fears and chase their dreams. 

That's why Jack Daniel's is the perfect event sponsor. After all, Mr. Jack is no stranger to chasing dreams, whether that meant coming up with the recipe for Old No. 7 or being the first to register a distillery in the US.

So what's on the agenda for this immersive and inspiring weekend? There's truly something for everyone.

Life is Beautiful is a one of a kind experience and the perfect weekend to punctuate your fall. Musical guests run the gamut, from chart toppers like Kanye West and the Foo Fighters to indie favorites like The Flaming Lips and TV on the Radio to crooners like Lionel Richie and Mayer Hawthorne. Add top tier DJs and electronic acts like Skrillex, A-Trak and DJ Cassidy, and you've got enough beats to keep you dancing all weekend. Hit the Culinary Village to replenish all those dance floor-torched calories (from José Andrés to Blue Ribbon) with indulgent eats, or search for stimulation in the immersive Art is Beautiful experience, where you'll engage with street art, large-scale murals and performances. Round out your day at the Learning is Beautiful speaker series, where you'll have the opportunity to enjoy poignant talks by critically acclaimed speakers from various fields.

After you've caught your breath, be sure to stop by and have a drink at the Jack Hangout. 

To learn more about Life is Beautiful, from a full event lineup to their inspiring mission, visit And be sure to share your festival pics by tagging #Jacklive.

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