Kevin Durant is a Nike client.
But you already know that, especially because of his recent comments about Under Amour and Steph Curry's response.
Durant's latest shoe -- the KD X 'Celebration' -- hit select stores on Tuesday.
And the inside of the shoes is arguably more news-worthy than the outside.
Durant dealt with constant criticism the moment he announced he was leaving Oklahoma City for Golden State.
He responded by averaging 35.2 points, 8.2 rebounds, 5.4 assists and 1.6 blocks in the NBA Finals, while shooting over 55 percent from the field and 47 percent from deep.
It will forever be crazy that Durant was originally told on Feb. 28 that he sustained a season-ending fractured tibia (and "just bust out crying")
And that Draymond Green was telling teammates in the locker room that Durant was done.
Drew Shiller is the co-host of Warriors Outsiders and a Web Producer at NBC Sports Bay Area. Follow him on Twitter @DrewShiller