Kevin Durant is a Nike client.
But you already know that, especially because of his recent comments about Under Amour and Steph Curry's response.
[SHILLER: Curry 'had a conversation' with Durant about Under Armour comments]
Durant's latest shoe -- the KD X 'Celebration' -- hit select stores on Tuesday.
The @nikebasketball KD X 'Celebration' is now available at Nike San Francisco. pic.twitter.com/w7hDwBtwvC— Nike San Francisco (@NikeSF) September 12, 2017
And the inside of the shoes is arguably more news-worthy than the outside.
Sports
Here's why:
The insoles from the Nike KD 10 "Finals" 👀@KDTrey5 literally stepping on his haters pic.twitter.com/o6Ppqr50gs— B/R Kicks (@br_kicks) September 12, 2017
Durant dealt with constant criticism the moment he announced he was leaving Oklahoma City for Golden State.
[RELATED: Durant: 'Whoever did this should be fired and thrown in jail']
He responded by averaging 35.2 points, 8.2 rebounds, 5.4 assists and 1.6 blocks in the NBA Finals, while shooting over 55 percent from the field and 47 percent from deep.
It will forever be crazy that Durant was originally told on Feb. 28 that he sustained a season-ending fractured tibia (and "just bust out crying")
And that Draymond Green was telling teammates in the locker room that Durant was done.
Crazy, right?
Drew Shiller is the co-host of Warriors Outsiders and a Web Producer at NBC Sports Bay Area. Follow him on Twitter @DrewShiller