Available in $25 increments, the cards can be brought to partner organizations such as Project Homeless Connect and exchanged for needed items. The purchaser of the gift card is then sent an email detailing where the card was turned in and what items were procured.
According to TechCrunch, investors including Marc Benioff, Eric Ries and SV Angel have helped HandUp raise $850,000 in seed funding.
HandUp's got an even bigger mission to tackle.
"Some of our really big goals involve not only distributing private money, but also making distributing government benefits more efficient as well," founder Rose Broome told the publication.