Pandora Adds Comedy to Its Genome - NBC Bay Area

Pandora Adds Comedy to Its Genome

Choose a favorite comedian or an entire genre to get started on personalizing.



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    The wholly popular (and utterly addictive) internet radio project called Pandora is debuting personalized comedy to its offerings.

    The Oakland-based company blazed the way for users to discover and uncover music they didn't know they needed in their lives. At the request of more than a few listeners the Comedy Genome Project has been added.

    "We have more than 80 million registered users," Deborah Roth, vice president of public relations emailed us. "And a very active listener-advocate team who respond to thousands of emails, usually within 24 hours of receiving one."

    And those 80 million users wanted to laugh via Pandora experience.

    The new service is available Wednesday at Choose a favorite (Eddie Izzard, maybe?) and add faves as things roll along, creating a unique, so very personalized listening experience.

    Or listeners can create comedy stations based on comedians or genres like political, working class, PG comedy or comedy from a certain decade, according to a release.

    "Pandora is about creating a great, personalized radio experience. Comedy is a natural part of that experience, and it's something our listeners have been asking us to deeliver for a while," Pandora founder and Chief Strategy Officer Tim Westergren said in a release.