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Apple Betting Tablet Boom Isn't Over

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Apple Betting Tablet Boom Isn't Over

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NEW YORK - APRIL 03: An early customer emerges from the Apple store on Fifth Avenue with Apple Inc's new iPad on April 3, 2010 in New York City. Hundreds lined up in front of the technology company's flagship New York store to be among the first in the world to acquire the device. The much heralded iPad looks to be a bridge between a laptop and smartphone. (Photo by Spencer Platt/Getty Images)

While the tech industry sees tablet sales dropping and bets consumers are less interested, other companies -- such as Apple -- are betting sales will rise.

 
Walt Mossberg from the Re/Code argues that tablets are "terrific" devices and prophesizes a longer life for the machines in schools and businesses. In an interview with Apple chief Tim Cook, Cook also backs the device. “We couldn’t be happier with how we’ve done with the first four years of the iPad," he said. “I’d call what’s going on recently a speed bump, and I’ve seen that in every category.”
 
Cook has to be on board. His company was recently rumored to be creating a new iPad with a 12.9-inch display for sale in 2015. Apple still needs its tablet to conquer enterprise by creating a more powerful tablet.
 
The tablet slowdown, after Apple selling 225 million, may be because tablet replacements may be three to four years rather than a shorter cycle for phones. Or it may be that the phablet, or bigger phones, may be taking the place of a tablet computer.

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