SAN FRANCISCO, CA - MARCH 07: Apple CEO Tim Cook speaks during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. In the first product release following the death of Steve Jobs, Apple Inc. introduced the third version of the iPad and an updated Apple TV. (Photo by Kevork Djansezian/Getty Images)
Apple will launch the new iPhone incarnation at a splashy event on Sept. 10, according to a report.
AllThingsD reports that sources have confirmed that Apple is expected to make the announcement -- a much-needed shot in the arm to the iPhone which has been losing market share worldwide to Android phones and notably rival Samsung.
There has been rampant speculation that Apple intends on offering high- and low-end iPhones as well as a fingerprint sensor. Any new iPhone will be using Apple's new iOS 7 which means a big design shift, but also better photo organizing and more versatility for developers, according to AllThingsD.