Apple's tracking scandal could be the worst news to hit the $10 billion GPS market in awhile.
Wednesday the Cupertino-based company addressed reports that it was tracking iPhone and iPad users every move and storing that information.
Hidden in the lengthy response was a tidbit of what's to come from Apple in the near future. The iPhone-maker says it is "now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years."
Business Insider speculates that the blurb alludes to Apple trying to get into the turn-by-turn navigation business in the near future.
Currently Apple's phones rely on Google Maps without turn-by-turn navigation for directions. Android phones already have the feature along with real-time traffic updates.
iPhone users however are forced to purchase expensive apps or jailbreak their phones to get the feature.
If Apple was to introduce the feature it would make the iPhone even more competitive against the Android, which it was recently reported surpass the sales of Steve Jobs wonder phone.