LONDON - JULY 10: In this photo illustration a girl browses the social networking site Facebook on July 10, 2007 in London, England. Facebook has been rapidly catching up on MySpace as the premier social networking website and as of July 2007 was the secondmost visited such site on the World Wide Web. Started by 22 year old Harvard dropout Mark Zuckerberg, the website is responsible for 1% of all internet traffic and is the sixth most visited site in the USA. (Photo Illustration by Chris Jackson/Getty Images)
Chances are that if you are sharing a link or photo, you're probably using Facebook, a sharing platform reported today.
ShareThis, in conjunction with StarCom MediaVest Group and Rubicom Partners, conducted a study on where people are sharing information and found the majority was on Facebook, according to AllFacebook. ShareThis, which monitors the activity of about 400 million users a month, reported sharing accounts for 10 percent of all website activity and 31 of referral traffic.
But the interesting part was that Facebook was responsible for 38 percent of all clicked-through referral traffic, what ShareThis deems as important. However, Facebook also is responsible for an additional 18 that wasn't clicked-through (we're sad that not everyone on Facebook seems to care about our updates.) That means 56 percent of all shared Web content comes from Facebook.
Other ways to share content were not as impressive. Twitter accounts for 11 percent of clicked-through referrals. But when you start looking at clicks alone, the game changes with Twitter beating Facebook with a 4.9 average. Facebook has only 4.3.
What this means isn't surprising. Facebook has about 500 million users worldwide with half logging in every day, likely sharing millions of links or photos a day. Few companies have the numbers to literally influence the Web by sharing like Facebook can.