It turns out that Mark Zuckerberg is not the only social media guru in his family.
The father of the founder of Facebook also knows a thing or two about digitally connecting with people and the New York dentist is coming to the Bay Area to share his knowledge.
Dr. Ed Zuckerberg will deliver what is being dubbed his first presentation in the Bay Area on "social media for dentists" Monday at the Sobrato Community Conference Center in San Jose.
The older Zuckerberg will talk specifically about how dentists can use social media sites, such as Facebook, to attract new patients and interact with current ones.
"In this course you will learn how to create a practice Facebook page step by step and see the
many benefits this page can bring to your practice growth," a release for the event says. "You will also learn new waysto motivate your current patient base, create stronger relationships
with your patients and boost revenues during slow months."
Zuckerberg's appearence is being sponsored by the Northern California Academy of General Dentistry.
Members of the organization will be able to attend the event for $99, while the cost for non-members is $199.