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Yelp Inc. signage hangs outside of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, March 2, 2012. Yelp Inc., the site that lets users review everything from diners to dentists, surged as much as 73 percent in its first day of trading after selling shares for more than planned in an initial public offering. Photographer: Jin Lee/Bloomberg via Getty Images
A Yelp executive said that neither Google or Facebook pose any threat to the user-generated review site.
Instead, Yelp's rivals are traditional media, according to AppleInsider. "Today, we're really competing with print, radio, and television," Geoff Donaker, Yelp's chief operating officer, said Tuesday at the Morgan Stanley Technology, Media, and Telecom conference.