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'Jobs Jobs Jobs' Is a Phony Incantation

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Jobs Fakeout

AFP / Getty Images

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Let me humbly suggest a new drinking game.

The next time you hear some -- a politician, a journalist, a candidate, a political spinmeiser -- says "Jobs, jobs, jobs," take a drink.

You'll need it.

Because this rhetorical repetition has become a cliche, and a headache that won't go away.

It's used by those who don't have any real ideas on jobs but who want to convey that they are really, really focused on it.

Word to the wise: "Jobs jobs jobs" is not like saying Beetlejuice.

You can't make jobs appear by saying the word three times. 

But people repeat it so often that, at a recent event on the economy in LA, I thought my head was going to explode from having heard it too many times.

How many times?

A Google search finds the phrase used more than 1.6 million times. Somebody could research all the usages and write a report. But not me.

I already have a job.

Related Topics Jobs, Beetlejuice
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