Friday's epic USA versus Canada Winter Olympic hockey matchup highlighted another spat between the two countries involving pop star Justin Bieber.
A new electronic scoreboard in a Chicago suburb shows Chicago Blackhawks forward Patrick Kane -- who plays for the USA -- and Team Canada's Jonathan Toews in between a picture of Bieber. The caption says "Loser Keeps Biebs."
Bieber is also infamous among Chicagoans for a controversy he ignited after the Hawks won the Stanley Cup championship last year.
While the singer was in the Blackhawks' locker room at the United Center taking pictures of the trophy, he was photographed standing on the Indian head logo, prompting a huge outcry of anger from fans of the team.
After Canada won the Olympic gold medal game in Sochi, 1-0, the company immediately followed up with a new billboard below.
Hey Canada, best 2 out of 3… errr… best 3 out of 5? pic.twitter.com/n7tLp8qyu0
— Command Sign (@CommandSign) February 21, 2014