Jack Daniel's celebrates Ol' Blue Eyes with Sinatra Select, a whiskey as bold as the man himself.
The following content is created in consultation with Jack Daniel's, the oldest registered distillery in the United States and producer of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey. It does not reflect the work or opinions of NBC BAY AREA's editorial staff. To learn more about Jack Daniel's, visit JackDaniels.com.
Jack Daniel's has long been the preferred whiskey of rock stars. From lead singers to lead guitarists, no stadium-filling musician travels without a bottle of his favorite Tennessee Whiskey.
But before today's frontmen and axemen pledged their allegiance to Jack Daniel's, America's oldest registered distillery had another famous musician fan:
That's right. Back in the 1950s, it wasn't uncommon for Ol' Blue Eyes to hold a glass of Jack Daniel's aloft during one of his shows and call it "the nectar of the gods." Sinatra always preferred two fingers of Jack Daniel's, three rocks and a splash of water. In fact, he was so particular about his brand that he even had a blazer made, replete with a breast pocket patch for the "Jack Daniel's Country Club," a club so exclusive it never existed.
To honor Ol' Blue Eyes, Jack Daniel's--producer of the world-famous Old No. 7 Tennessee Whiskey--is rolling out Sinatra Select. Sippers will immediately detect Sinatra Select's rich amber color, bold character and a pleasant smokiness, followed by an incredibly smooth vanilla finish. The smooth, bold character of the whiskey embodies the smooth, bold character of the man himself, Frank Sinatra.
To learn more about Jack Daniel's Sinatra Select (a perfect gift for the discerning drinker on your Christmas list) visit Jackdaniels.com
And remember, Jack Daniel's encourages you to: Act Boldly. Drink Responsibly.
SINATRA IS A TRADEMARK OF FRANK SINATRA ENTERPRISES, LLC, USED UNDER LICENSE TO JACK DANIEL’S. ©2013 JACK DANIEL’S. ALL RIGHTS RESERVED. JACK DANIEL’S IS A REGISTERED TRADEMARK. ©2013 JACK DANIEL’S SINATRA SELECT TENNESSEE WHISKEY 45% ALCOHOL BY VOLUME (90 PROOF). DISTILLED AND BOTTLED BY JACK DANIEL DISTILLERY, LYNCHBURG, TENNESSEE.
Published at 8:18 AM PST on Dec 16, 2013