Auto Slow Down Starts to Stack Up At Calif. Ports

Long Beach port has sea of orphaned Mercedes

Thursday, Nov 20, 2008  |  Updated 8:01 AM PDT
View Comments (
)
|
Email
|
Print
Is Bailout Really Best for Big 3?

Getty Images

The Port of Long Beach

advertisement
Photos and Videos

Is Bailout Really Best for Big 3?

After years of falling sales and billions in lost sales, many in Congress believe the big three automakers are better off going bankrupt.
More Photos and Videos

It's not just the Big 3 U.S. automakers that are struggling.  Foreign cars aren't selling as well either and that's turning the Port of Long Beach into a massive parking lot.

Although there is one parking lot filled with looked like hundreds of imported Pontiacs at the port in Benecia, there is no word from officials that a similar stack up is happening here.

When foreign cars arrive at the nation's second largest port, they're usually loaded onto trucks and immediately delivered to dealerships across the country, but that's not happening now.  Dealers can't sell the cars they have, much less any new supply.

Mercedes, Toyota and Nissan are all renting storage space from the port.  Thousands of brand new foreign cars worth tens of millions of dollars are simply collecting dust.  Richard Steike, Executive Director of the Port of Long Beach says, "right now it's just a month to month tenancy they're asking for.  Hopefully, they'll move the cars to the dealers and get them sold quickly."  It's not likely it will happen as quickly as some would hope.   Toyota is already leasing 150 acres for storage at the port and the auto maker has just asked for more.

At the Alhambra Nissan in Southern California, General Manager Douglas Bravo says he can't complain.  Out of the nearly 60 Nissan dealerships, his is one of about 5 that made a profit last month.  "I just believe when times are tough, you have to put forth more effort to compensate," he says.  The backlog of cars makes it easier for Bravo to get the exact cars his clients want, but that's little consolation to the other dealers in the area who have seen their sales drop by half.

Car buyer, Herbert Holt says, "I wish something could be done to help the auto industry," but he's also ready to take advantage of the dealers' eagerness to make a sale.

For the first time in his life, Holt bought a foreign car.  He was lured by the low prices and by the fear that the Big 3 U.S. automakers might not be around long enough to service his new car.

"We're unsure what's going to happen within the next month or so.  If they're going to go bankrupt, we didn't want to take a chance with warranties, says Holt's daughter, Regina Holt.  They walked off the lot with a new Nissan Sentra.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out