Peninsula Gamemaker Turns to Online Games For Asian Market

EA says online games more popular in Asia

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    Electronic Arts is based in Redwood City, Calif.

    Redwood City-based Electronic Arts Inc. is turning to online games to try to boost its presence in Asia.

    A regional president for the video game maker told The Associated Press that EA's main business comes from packaged games software for consoles and personal computers, but online games are more popular in Asia.

    EA President for Asia Jon Niermann said in an interview with AP that he hopes to increase its market share in Asia by launching more online games. Twelve editions of different games are expected to roll out this year.

    The executive says revenues from Asian account for only about 6 percent of EA's total revenue.

    Electronic Arts reported $3.67 billion in revenue for its 2008 fiscal year.