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Do not touch Steve Jobs. Frankly, do not write about Steve Jobs. The Apple CEO clearly loathes the hoi polloi.
A weekend feature profile of Apple CEO Steve Jobs looked into his health, as well as the culture of secrecy that has cameras trained on employees.
So secretive that press agents for the company didn't want the article by Brian Appleyard of the London Times published. The article actually covered mostly familiar ground to those who follow the company.
"We're very protective of our boss," he was told.
And that secrecy and aversion to the press apparently comes directly from the top:
Jobs doesn’t like being questioned. Despite his attempts to find serenity through Zen Buddhism, the agony of interviews can get to him. “Imagine what he’d be like,” said a reporter after emerging from a Jobs drubbing, “if he hadn’t studied Zen.”
Calls to the publisher hoping to quash the piece only manages to lend merit to the article's assertions that Apple's practices are like those of a cult or the mafia.
Jackson West still isn't convinced that Jobs hasn't been replaced by a robot.