Frisbee-Maker Inks Eco-Friendly Deal

By Jessica Greene
|  Wednesday, Feb 10, 2010  |  Updated 9:00 AM PDT
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One of the must-haves for beach play was born right here in the Bay Area.

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You pretty much couldn't make it through childhood without trying one of their toys. Just about everyone has tried to send a Frisbee flying through the air and most everyone has tried to swirl their hips in just the right way to keep a Hula Hoop from falling to the floor. Even First lady Michelle Obama still hoops for her health.

Now, the Bay Area company behind those iconic staples of childhood has joined forces with another toy-maker known for it's eco-friendly products.

Emeryville, Calif.-based Wham-O Inc., whose toys also include the Slip'N Slide, Hacky Sack and Air Blaster is acquiring Colorado-based company Sprig.

Together the companies plan to launch a line of preschool products under the new Wham-O Jr. brand. In a departure from some of today's most common toys, the new line will be battery-free and kid-powered.

Sprig uses a proprietary material called Sprigwood that is made from reclaimed wood and recycled plastic. The company's co-founder, Justin Discoe, says the deal lets his company focus on designing toys while using Wham-O's advertising and manufacturing power.

The private companies did not disclose terms of the deal.

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