Great America Poised to Unveil Thrilling 4D Ride 'Mass Effect' - NBC Bay Area
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Great America Poised to Unveil Thrilling 4D Ride 'Mass Effect'

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    Video game sales have been slumping lately, so Electronic Arts, publisher of the big seller “Mass Effect” has an idea: Get you off the couch, and into a vibrating chair. Scott Budman reports. (Published Tuesday, May 17, 2016)

    Video game sales have been slumping lately, so Electronic Arts, publisher of the big seller “Mass Effect” has an idea: Get you off the couch, and into a vibrating chair.

    “Mass Effect” is now a ride at Great America. It opens Wednesday and NBC Bay Area got a preview ride.

    Think of it as a video game, on steroids.

    “This really, wow, all I can say is wow, really,” says one gamer (and now rider) .

    It’s a cool experience that even pumps the smell of burning metal from your chair into your face when your ship crashes.

    EA knows it needs to mix things up, and maybe a giant screen with 4D graphics is the way.

    “This does things you can’t do in your home with an Xbox or PS-4,” says EA’s Patrick O’Brien. “Here, you have hydraulics in the seat, and a 50-foot screen.”

    Everything you might need to take a summer day away from your couch, but not away from your favorite video game.

    Scott tracks games on Twitter: @scottbudman.

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