NBC Bay Area
A new app called "Finding Rover" uses facial recognition technology to help dog owners find their lost pet. Scott Budman reports.
They might be wrinkly. They're probably affectionate. And they're furry and cute. They're your dogs, and if they ever get lost, there's an app for that.
"Finding Rover" is a piece of face-recognition technology that helps reunite dogs and their owners.
"I remember the day we lost a pet, and how traumatic it was for our kids," said "Finding Rover" founder John Polimeno. "Driving down the neighborhood, putting posters up. There must be a better way."
Finding Rover is an easy to use app that, along with dog tags and microchips, can help your pet if it gets lost.
The app even comes with a "bark" button to get your dog's attention.
The goal is simple: Reduce the number of pets that come into the pound and can't find their way back home.
Think about it: You're probably already taking lots of pictures of your friends. Here's a reason to take one of your "best friend" that might save a life.
"Finding Rover" is rolling out on the iPhone. An Android version is due soon.
Scott is on Twitter: @scottbudman