'Top Kill, Crotchal, Gleek' Top Catchword List for 2010

View Comments (
)
|
Email
|
Print

    NEWSLETTERS

    Names not only reflect the cultural zeitgeist -- they can also affect it.

    In their first Catchwords of the Year matrix, the brand naming specialists at Oakland-based Catchword have compiled their list of names and terms that defined the year (for better or worse), and plotted them graphically: good names and bad names against good phenoms and bad phenoms.

    According to Catchword partner Laurel Sutton, a bad name won't sink a great idea. (Witness Kinect). And a good name can take a bad idea quite a ways. (Witness Four Loko or the Tea Party). But a bad name for a bad idea?

    "That only adds insult to injury," says Sutton. "Unless, of course, you like the idea of TSA employees exploring your 'crotchal area.' "

    CATCHWORDS OF 2010 from Catchword.com
    The Double-Down
    Eyjafjallajoekull
    Top Kill
    Crotchal Area
    Double-Dip Congressman John Boehner
    Refudiate
    Four Loko
    Hoarders
    Auto-Tune Bieberize
    Gleek
    Tea Party
    WikiLeaks
    The Situation
    Kinect Silly Bandz
    PPACA
    iPad
    Inception
    Lady Gaga
    Jeggings
    COCO Groupon
    Droid

    -- Marketwire