'Top Kill, Crotchal, Gleek' Top Catchword List for 2010

Thursday, Dec 23, 2010  |  Updated 10:15 AM PDT
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'Top Kill, Crotchal, Gleek' Top Catchword List for 2010

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Names not only reflect the cultural zeitgeist -- they can also affect it.

In their first Catchwords of the Year matrix, the brand naming specialists at Oakland-based Catchword have compiled their list of names and terms that defined the year (for better or worse), and plotted them graphically: good names and bad names against good phenoms and bad phenoms.

According to Catchword partner Laurel Sutton, a bad name won't sink a great idea. (Witness Kinect). And a good name can take a bad idea quite a ways. (Witness Four Loko or the Tea Party). But a bad name for a bad idea?

"That only adds insult to injury," says Sutton. "Unless, of course, you like the idea of TSA employees exploring your 'crotchal area.' "

CATCHWORDS OF 2010 from Catchword.com
The Double-Down
Eyjafjallajoekull
Top Kill
Crotchal Area
Double-Dip Congressman John Boehner
Refudiate
Four Loko
Hoarders
Auto-Tune Bieberize
Gleek
Tea Party
WikiLeaks
The Situation
Kinect Silly Bandz
PPACA
iPad
Inception
Lady Gaga
Jeggings
COCO Groupon
Droid

-- Marketwire

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