Comcast, NBCUniversal and the 49ers jointly announced on Thursday a 10-year partnership with the aim of delivering an "unmatched in-stadium fan experience." Damian Trujillo reports
Fans of 49ers football just got more access to the team – virtually, at least – thanks to a major partnership with one of the nation’s media giants.
Comcast, NBCUniversal and the 49ers jointly announced on Thursday a 10-year partnership with the aim of delivering an “unmatched in-stadium fan experience.”
“The mission for Levi’s Stadium has always been to create an unparalleled game day experience through the use of innovative technology,” 49ers CEO Jed York said. “Comcast is the perfect partner to help us achieve that goal, as the services they provide will allow our fans to customize their individual stadium experience through the use of their own mobile devices.”
Together with the 49ers, the off-the-field media team says it will make fan experience Inside Levi’s Stadium in Santa Clara like no other.
“Somebody makes a play on the field and you can instantly look up their stats, replays, see what’s going on with that game. Any information you want will be at your fingertips,” said Ted Girdner, vice president of Comcast California.
DOWNLOAD THE NEWS RELEASE ON THE PARTNERSHIP
Here are some of the specific highlights about the partnership:
“I’m hoping they’ll look at us as an enabler for the technology of the new venue here next year,” said Hank Fore, senior vice president of Comcast California.
And there’s plenty of goodies for the fans at home.
“We have a studio here, that’s going to be a state of the art studio, right across the street from where the 49ers practice. That’ more access to players. During and after the game, we’re going to have more access to the payers,” said Ted Griggs, president of CSN Bay Area.
That’s more access on CSN Bay Area, and on NBC Bay Area, whose headquarters are down the street from Levi’s Stadium.
“We’ve been in the South Bay for about 60 years. This gives us a presence with the 49ers, only four miles away. It’s a really good deal,” said Richard Cerussi, president and General Manager of NBC Bay Area. “We look forward to providing Bay Area viewers with first class 49ers content over the next 10 seasons.”