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Bay Area Gets Social with Soccer

#WeLoveFutbol

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    NEWSLETTERS

    It turns out we Americans love soccer. At least, Tweeting about it. Scott Budman reports. (Published Thursday, Jun 26, 2014)

    It turns out we Americans love soccer.

    At least, Tweeting about it.

    NetBase, a Mountain View company that tracks social media, had a field day with the USA-Germany soccer game, tracking the mountains of Tweets and Facebook posts that came in rapid-fire through the whole game.

    It's not just Tweets they track; it's what they mean: Are people emotional about what they're following? Are they likely to buy a product after getting social with it? This kind of data collection is gold to customers - for soccer fans, well, it's just fun.

    Says NetBase's Anna Startseva, "whenever there's a goal, people check it out on social media .. in fact, i didn't even have to see the game to know what was happening."

    Not exactly what ESPN wants to hear, but let's face it: We've become a Nation of second-screeners.

    Scott, too, can be found on Twitter: @scottbudman