Google Movie Ads Get More Local
MOUNTAIN VIEW, CA - JANUARY 21: A sign is posted outside of the Google headquarters January 21, 2010 in Mountain View, California. Google will report fouth quarter earnings today. (Photo by Justin Sullivan/Getty Images)
Wednesday, Mar 2, 2011 Updated at 2:45 PM PST
Interactive advertising agency the Aura Group said Wednesday that it will provide search giant Google its MovieConnect technology.
The service is able to discovers the location of web surfers and puts local theater listings inside movie banner advertisements.
Google's rich media advertising division DoubleClick will license the technology and offer it as an advertising feature for its clients.
MovieConnect technology also works with mobile applications, Facebook and Twitter. Clicking through allows people to buy tickets immediately. Aura is based in Fullerton, Calif.
Copyright Associated Press / NBC Bay Area