Google Movie Ads Get More Local
Interactive advertising agency the Aura Group said Wednesday that it will provide search giant Google its MovieConnect technology.
The service is able to discovers the location of web surfers and puts local theater listings inside movie banner advertisements.
Google's rich media advertising division DoubleClick will license the technology and offer it as an advertising feature for its clients.
MovieConnect technology also works with mobile applications, Facebook and Twitter. Clicking through allows people to buy tickets immediately. Aura is based in Fullerton, Calif.
Published at 2:45 PM PST on Mar 2, 2011
Copyright Associated Press / NBC Bay Area