Oracle CEO Larry Ellison delivers a keynote address during the 2012 Oracle Open World conference on September 30, 2012 in San Francisco, California. Ellison kicked off the week-long Oracle Open World conference that runs through October 4.
Oracle is kicking it up a notch in the cloud, according to CEO Larry Ellison. Four new services are being offered by the business-software giant, including multi-talent databases or, as Ellison put it, infastructure as a service.
Oracle OpenWorld, the annual conference engineers and business types, kicked off Sunday with Ellison betting big on cloud computing, with what's called their 12C offering a different way of accessing a database, according to the New York Times.
Oracle looks to compete with Google and Amazon in the cloud-computing space.
Ellison called his company's new functionality "the first multi-tenant database in the world." Except that Amazon has allowed for very similar functions on its Amazon Web Services platform.
"The infrastructure that we're offering isn't conventional," Ellison said. "It's not plain old commodity infrastructure."
Either way, the scale of Oracle and the existing plug-and-play systems will appeal to top, C-level executives at companies of various sizes. Google and Amazon are scaling their cloud systems for individual engineers and department heads.
The race to the sky is a paradigm shift for the business world -- and for Ellison himself, who once poo-pooed the idea as a simple retread of existing products.
But he didn't mention pricing, so Amazone could still win out. And those C-level executives are having to make bets on which companies will securely deliver and store cloud data.