Facebook the vote.
Sean Parker is putting some of his money where tech and social activism are, plunking down cash for the parent company of Causes.com and Votizen, according to reports.
Causes.com is the "world's largest online campaigning platform," with 186 million users. So is this buyout just about eyeballs? Au contraire: it's about real change.
Parker, 34, the founder of Napster and a billionaire following his early investment in Facebook, is "doubling down" to get young voters who are addicted to smartphones and social media to get out and vote, according to USA Today.
Parker's Brigade Media made the buy, TIME reported.
But how are kids going to be convinced to Instagram #voting and overturn a long-standing trend of voter apathy that transcends age and other demographics?
That's what the top minds in Silicon Valley are for. The new operation is hiring programmers and coders as well as social media strategists, USA Today reported.