Twitter Is Investing "Heavily" in TV - NBC Bay Area

Twitter Is Investing "Heavily" in TV

Twitter is partnering with the NBA and ESPN for video content



    Twitter Is Investing "Heavily" in TV
    Getty Images
    Twitter CEO Dick Costolo says his company is investing in television.

    First the Internet. Now television.

    Twitter, the highly-successful microblogging website, is investing heavily in television, according to reports.

    Not only that, Twitter is the "social soundtrack for TV," company CEO Dick Costolo recently told the crowd at a tech event.

    Twitter is attempting to reach $1 billion in ad sales by 2014, the San Jose Mercury News reported, and one way to do that is to add video content.

    The website inked a deal with the NBA recently and will also stream game highlights via a partnership with Disney company ESPN.

    Twitter is not yet publicly traded but could be worth as much as $10 billion, according to one of its own investors. Costolo said that he's not yet focusing on an IPO and is instead trying to run a company.

    In addition to the television partnering, Twitter is also attempting to bolster its security following the embarassing Associated Press hacking scandal. Twitter began two-step verification recently.