Apparently froyo is so cool that when a place opens serving the soft serve it is mandated that the occasion be celebrated with a red carpet event featuring a Hollywood DJ.
That may or may not be the case but Pinkberry's hype machine didn't get the memo if it's not. The popular frozen yogurt chain is opening its fifth South Bay location Friday afternoon.
A grandiose celebration will kick off Friday at 4 p.m. at 2362 El Camino Real in Santa Clara and will feature plenty of frozen yogurt and for some strange reason actor Joe Manganiello of HBO's "True Blood" will be spinning records.
Because nothing makes you think of frozen yogurt like a vampire DJ. The chain has plans to open up to 30 locations in Northern California by 2011.
Published at 3:44 PM PDT on Oct 22, 2010 | Updated at 3:45 PM PDT on Oct 22, 2010