Grammys Launch Initiative Aiding Women Producers, Engineers - NBC Bay Area

Grammys Launch Initiative Aiding Women Producers, Engineers

The new Producer & Engineer Inclusion Initiative asks musicians, record labels and others to consider at least two female producers or engineers when working on a project

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    What to Know

    • The Academy is launching new initiative to create and expand more opportunities for female music producers and engineers

    • The Producer & Engineer Inclusion Initiative asks musicians, record labels and others consider at least two female producers or engineers

    • More than 200 people in the industry have already agreed to take on this initiative

    The Recording Academy’s Task Force on Diversity and Inclusion is launching a new initiative to create and expand more opportunities to female music producers and engineers.

    The academy on Friday announced the Producer & Engineer Inclusion Initiative, which asks that musicians, record labels and others consider at least two female producers or engineers when working on a project, whether it’s a song or an album.

    More than 200 have already pledged and are committed to the ask, including Lady Gaga, Justin Bieber, Pearl Jam, Quincy Jones, Pharrell Williams, John Legend, Ariana Grande, Common, Pink, Nicki Minaj and Shawn Mendes.

    “It’s a really important step to make sure you’re considering a diverse slate when you’re going to pick a producer or engineer,” said Tina Tchen, chair of the academy’s Task Force on Diversity and Inclusion, in an interview with The Associated Press. “Pick whoever you want, because we want people to make their own artistic decisions, but we do know the more that women are included in the mix and get a look at and are seen, then doors are going to open up.

    “And that’s what this is about — making sure all of those doors of opportunities are open to everyone and that women who for so long really haven’t had their shot can get a fair shot.”

    The initiative comes after last year’s USC Annenberg study, which said only 2 percent of music producers and 3 percent of engineers are women. Others who have signed on to the new call-to-action include Jennifer Lopez, Maroon 5, Carrie Underwood, the Killers, Kacey Musgraves, Meek Mill, Usher and Selena Gomez. Multiple music producers, record labels, management companies and agencies are also on board.

    “It’s not just about the artists that we know, but it’s the behind-the-scenes folks who are involved: other producers and engineers, the labels, the studios, the agents, the publishers recognizing that they all have a role to play and they can all play a positive role in the change that needs to be made,” said Tchen, who was the chief of staff to former first lady Michelle Obama and is a partner at Buckley LLP.

    The academy announced the new task force last year after Grammys CEO Neil Portnow said women need to “step up” when asked about the lack of female winners backstage at the 2018 Grammys. Only two female performers won awards during the live telecast and the Grammys were criticized for not letting singer Lorde, the only women nominated for album of the year, perform at the show.

    Portnow called his comments a “poor choice of words” and later announced he would leave his post this year.

    This year’s Grammys, however, include more female nominees in the top categories. Linda Perry, who said she will participate in the new initiative, also made history as the first woman nominated for non-classical producer of the year in 15 years.

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    To help artists and others find success with the Producer & Engineer Inclusion Initiative, the academy will list working female producers and engineers on their website. The academy is also working with the organizations Women’s Audio Mission and She is The Music to connect artists with female creators.

    Tchen said to another way they’re trying to move the needle is through mentorship: “We’re also asking producers and engineers, both men and women, to also mentor young women.”