The Hello Kitty Cafe truck — a bright pink Mercedes van adorned with flowers and the feline Sanrio mascot — will be making several stops in the Bay Area in the next few weeks.
According to its event page, the Instagram-famous truck is slated to appear in the following locations:
- Stonestown Galleria in San Francisco at 10 a.m. Saturday, Sept. 16
- Santana Row in San Jose at 10 a.m. Saturday, Sept. 23
- Stoneridge Shopping Center in Pleasanton at 10 a.m. Saturday, Sept. 30.
The Hello Kitty truck tours different cities selling — you guessed it — Hello Kitty gear and sweet treats, including T-shirts, coffee mugs and undoubtedly cloying macarons and doughnuts.
Wherever it goes, a bounty of Instagram posts are sure to follow. Since making its debut at the annual Hello Kitty Con, a (surprisingly real) convention devoted to all things Hello Kitty, the truck and its retail items have attracted a rabid following on social media.
In Walnut Creek last Saturday, more than 900 people turned out to get some of the coveted limited-edition goodies. Despite 90 degree weather, some people waited more than four hours to get to the top of the line.
Watch the video above to see some highlights from the last event.