Sacramento is More Hip Than SF, According to This Study - NBC Bay Area
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Sacramento is More Hip Than SF, According to This Study



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    Patrons sit on bags of coffee beans as they drink coffee at Sightglass Coffee.

    Is Sacramento more hip than San Francisco? Yes, according to a new study breaking down the most "hip" cities in the nation.

    The study by Infogroup, a marketing and analytics provider, places Sacramento above San Francisco for being a hipster metro. The study examined how much each area featured "hipster businesses."

    Seattle and Portland were ranked first and second, respectively. Sacramento came close behind in fourth place and San Francisco was ranked ninth.

    Infogroup identified microbreweries, music dealers, non-chain coffee shops, thrift shops and tattoo parlors among the businesses most closely related to so-called hipster culture. Cities were then ranked by their concentration of these businesses per 10,000 residents.

    Sacramento came in high on the list for its growing food and coffee scene, according to the Infogroup study. A whopping 31 percent of businesses in Sacramento are thrift stores, 16 percent are coffee shops and 15 percent are tattoo parlors. As a city being dubbed “the new Oakland,” Infogroup ranked Sacramento higher than San Francisco for being less mainstream and offering affordable rent.

    But San Francisco did come in No. 9 for its "deeply hip roots” and being home of the hippie movement from the late 1950s to the early 1960s. The city has the most record, tape and CD stores than other hipster cities, and its businesses are 28 percent coffee shops.

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