We just got new phones, a peek at new watches, and a new payment system.
But Apple has, it seems, "one more thing..."
The Cupertino tech giant emailed out invitations to the press Wednesday morning, announcing plans to roll out something on the morning of Oct. 16. Yes, recognizing that we just went through one of these, Apple's typically cryptic message on the invite reads, "It's been way too long."
Apple is expected to update its iPad lineup, maybe following the lead of its iPhone 6 and 6 Plus with a bigger screen.
The event is likely to be a little (or maybe a lot) smaller than the iPhone/Apple Pay/Apple Watch event featuring U2, as evidenced by the next one being held at the more intimate confines of Apple's Cupertino headquarters.
We'll keep you posted here, and on Twitter: @scottbudman
See you there.