Berkeley Grad Gives “Social” Startups A Hand

For someone whose goal it is to help other succeed, Bruce Wilson began with just the opposite.

Wilson, a 24-year-old UC Berkeley graduate set out two years ago to help encourage young, "social" entrepreneurs: people with ideas for businesses that would be both financially sustainable, and socially beneficial.

To do so, Wilson formed the Relay Foundation. 

The original plan was to run competitions where young people would submit their business plans and compete for grants to get their operations up and running.

The Relay Foundation's first, big competition, however, got a very small response. Just one business plan was submitted.

Bruce headed back to the drawing board and came up with a new focus for the Relay Foundation.

One, he says, is just what the budding social entrepreneur of tomorrow needs to succeed.

Watch Garvin Thomas' story above.

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