San Francisco officials are considering financial penalties for a tech company that used chalk to advertise on city sidewalks during Dreamforce.
According to SFGate, business consulting firm Bluewolf's street campaign did not have the consent of the city, though a rep for the company initially told the publication otherwise.
Even though the campaign was conducted in chalk, it's still considered to be unlawful graffiti.
“It’s essentially advertising on our public property, which is against the law,” San Francisco Public Works spokeswoman Rachel Gordon told the publication.
The city has a track record of penalizing companies for chalk campaigns with fines of up to six figures.
— Leadspace (@Leadspace) September 14, 2015