Amazon.com Inc. has again cut the price of its Kindle e-reader, bringing it below $200 after Barnes & Noble dropped the price of its competing Nook device.
Amazon said Monday the Kindle now costs $189, down $70 from its previous price of $259. It can wirelessly download books and has a gray-and-black e-ink screen.
Amazon has lowered the Kindle's price several times since it debuted in 2007 at $399.
Amazon also sells a larger-screen Kindle, the Kindle DX, for $489.
Also Monday, Barnes & Noble Inc. cut its Nook e-reader price by $40 to $199. The Nook can also wirelessly download books and had cost the same as the Kindle.
Barnes & Noble also said Monday that it would sell a Nook with just Wi-Fi for $149.