advertising

Roku has been making several strategic moves in the advertising space, including acquiring Nielsen’s advanced video advertising business.

Amazon’s advertising business is soaring, and Apple’s recent privacy changes will likely add more fuel to its growth.

Facebook, the world’s largest social media platform, found itself in a public dispute with communications app Signal this week over an ad campaign.

As small businesses prepare for a reopening boom, serial entrepreneur Gary Vaynerchuk says that ad spending on these three social media platforms are paramount.

Amazon said Monday its ad-supported streaming content now reaches more than 120 monthly users every month.  Amazon made the announcement ahead of its first-ever presentation at the IAB NewFronts, where online publishers, platforms and other companies host presentations for advertisers. Amazon said Monday its ad-supported streaming video content now reaches more than 120 monthly users every month.  The company said…

The Covid pandemic accelerated the shift to streaming, and Roku was perfectly positioned to help advertisers navigate the change.

The e-commerce giant reached the deal after Trevor Lawrence was selected first in the 2021 NFL Draft.

The nature of technology platforms turns the law of large numbers on its head.

Amazon’s ‘Other’ business generated more than $6.9 billion in Q1 and is growing at a rate of 77%.

Mark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.

It’s the first multichannel ad campaign from the group since JPMorgan folded up its wealth management operations into a unit in December 2019.

LinkedIn has tried to position itself as a better place than competitors like Instagram or TikTok for business-related ads.

If its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue in 2021, on par with Netflix.

Search leader Prabhakar Raghavan’s executive compensation was revealed for the first time on its 2020 proxy statement.

Apple has been accused of antitrust abuse in Germany as it prepares to roll out a new version of its iPhone software.

Ratings for awards shows had been slipping even before the pandemic. Viewership for last year’s Oscars dropped 20% to a new low, according to Nielsen.

The star-studded Clemson quarterback has signed his first endorsement deal, with sports drink maker Gatorade.

Apple said Tuesday it will roll out iOS 14.5 for the iPhone next week, including App Tracking Transparency, the privacy feature Facebook is worried about.

DoubleVerify, a company that builds software for digital media, closed up 33% after launching its initial public offering Wednesday. 

Digital advertising’s hot streak appeared to have lasted into the first quarter as travel starts to return and e-commerce spend persists.