Giants tickets are like shares of stock.
The team adjusts the price based on supply and demand.
And with the Giants on the verge of making it into the National League Playoffs, prices have been popping like a Silicon Valley IPO.
For instance, look at what has happened to the box office price for a field club seat. They were $68 a pop at the start of the season.
By August 1, those seats sold for $92.
A month later, $130.
If you want one for Friday night's game against the Padres, you'll need to shell out $175.
That's more than double what it was at the season start.
Dynamic pricing has worked for the team. Bloomberg News reports that the Giants have seen their revenue this season jump by 7 to 8 percent.