The Health Trust Launches Good. To Go. Initiative

The Health Trust, its partners, and elected officials will celebrate the launch of the Good. To Go. initiative and showcase the first "conversion" of a San Jose corner store on September 17th, 2014, 10am-11am with NBC Bay Area's Damian Trujillo as emcee. Emit Mini Mart is the first local food retailer to convert part of its floor space to provide fresh, fun and healthy food to a wide array of San Jose residents.

This is a fundamental shift away from the increasing health hazards of processed, sugary foods delivered to the nation’s kids. We expect to have local elected officials on hand, as well as local Latino radio personalities. Good. To Go. is also part our overall effort to provide healthy food to deprived neighborhoods via Fresh Carts. That effort won The Health Trust The Google Bay Area Impact Challenge in June 2014. 

Many San Jose neighborhoods rely on local corner stores and mini marts for their food purchases – businesses where snack foods and sugary beverages are plentiful while fresh fruits and vegetables are scarce.  The Health Trust Good. To Go. initiative is changing this by increasing the number of places where fresh and healthy foods can be conveniently and affordably purchased and, equally importantly, by marketing these new “fun, fast, fresh” foods as a superior competitor to packaged convenience foods.  Emit Mini Mart is one of dozens of stores participating in the initiative through healthy makeovers.

 When: September 17th, 2014,

Time: 10am-11am

Where:  Emit Mini Mart, 1492 Almaden Road, San Jose, CA 95125

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