San Francisco

Shake Shack Opens First SF Location, With a Local Twist

Cow Hollow restaurant, the Bay Area's fourth for the popular burger chain, opened Monday

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Amid those pesky Super Bowl hangovers Monday, San Francisco burger lovers may have found solace with the opening of the city's first Shake Shack.

The chain restaurant popular for smash-style burgers, crinkle fries and frozen-custard shakes opened its fourth Bay Area location in San Francisco's Cow Hollow neighborhood.

Shake Shack already has stores in Palo Alto, San Mateo and Marin County. Two more Bay Area locations are planned for Westfield San Francisco Centre and Valley Fair in Santa Clara.

What sets this particular burger chain apart from the masses is its model for making each restaurant's menu unique to the locale, collaborating with regional food and beverage makers to give it more local flavor, Eater SF said.

In the case of the SF outlet, Eater SF says it will feature the California Cold Rush dessert, which contains flavors provided by Pacific Heights bakery B. Patisserie; the Golden State Double burger, made with beef from Richards Grassfed Beef; and beers from local breweries Fort Point Beer Company, 21st Amendment Brewery and Drake’s Brewing Company.

Shake Shack, based in New York City, started as a hot dog cart in Madison Square Park and now has more than 275 locations worldwide, according to its website.

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