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Quinceañeras for boys? How Gen Z is reinventing the traditionally gendered Latino celebration
The Quinceañero tradition can be traced back to the Aztec civilization when a kid’s 14th marked when they mastered their life-long skills.
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30 famous Hispanic Heritage Month quotes to share now and forever
No two Latinx or Hispanic experiences are the same. The layers of identity, cultural expression and history are as varied as the shades of skin tones of those with Latinx or Hispanic roots.
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Legendary skater Chico Brenes trades 4 wheels for 2 to honor immigrants
NBC Bay Area’s Joe Rosato Jr. has the story of a well-known San Francisco skateboarder and his path to 4-wheel fame.
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Legendary skater Chico Brenes trades 4 wheels for 2 to honor immigrants
NBC Bay Area’s Joe Rosato Jr. has the story of a well-known San Francisco skateboarder and his path to 4-wheel fame.
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Perseverance keeps LA DACA recipient on track to become a doctor
A Mexican immigrant who grew up sleeping on the floor of a one-bedroom apartment in Los Angeles’ Koreatown has overcome all obstacles in her path toward a career in the challenging world of science and medicine.
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Pilar Niño honored with ‘Dolores Huerta Lifetime Achievement Award'
San Francisco is celebrating Hispanic Heritage Month and it culminates with the presentation of the prestigious Dolores Huerta Lifetime Achievement Award. This year’s recipient is a familiar face at NBC Bay Area, our colleague, Telemundo 48 reporter Pilar Niño.
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How Jessica Alba's Mexican heritage has inspired her parenting style
To be honest, Jessica Alba knows she likely wouldn’t helm a billion-dollar brand if it wasn’t for the work of those who came before her, telling E! News, “My grandparents sacrificed so much.”
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Gavilan College's soccer program is back
Two coaches are reviving the soccer program at Gavilan College in Gilroy. Kris Sanchez reports.
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Hispanic Heritage Month: What does it mean to be Chicano?
During Hispanic Heritage Month, many proudly celebrate their culture, diversity and heritage. Others take advantage of this month to highlight their identity, as is the case of Adolfo “Zarco” Guerrero, who reflects on his ethnic identity, which is related to the term “Chicano”.
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Jose Hernández, migrant worker turned astronaut, says it's an ‘honor' to have movie about him
Michael Peña stars in the film inspired by the real-life story of NASA flight engineer José Hernández.
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San Jose festival celebrates Hispanic Heritage Month
San Jose continued its celebration of Hispanic Heritage Month with a downtown festival Saturday.
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San Jose festival celebrates Hispanic Heritage Month
San Jose continued its celebration of Hispanic Heritage Month with a downtown festival Saturday.
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Mexican-American barber finds dream and nightmares in new shop near SF's Union Square
As Gabriel Flores stepped briskly through San Francisco’s Tenderloin on his way to the men’s hair salon he opened several years back, he was confronted with the turmoil of the city’s most challenged neighborhood. And yet the journey through the city’s mean streets seemed a metaphor for a life of challenges on a road toward a lifelong dream of cutting...
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We're kicking off Hispanic Heritage Month at the annual El Grito Celebration
California Live’s Jessica Vilchis previews Downtown LA’s annual El Grito fest with Councilwoman Monica Rodriguez, this year’s Madrina. The highly-anticipated event honors Mexican Independence Day.
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52% of Hispanic and Latina women investors are more confident about their money than 5 years ago
Hispanic investors have a long way to go to close the wealth gap between them and non-Hispanic white Americans. But their investing knowledge is on the rise.
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Ashley Sanchez and Sofia Huerta embracing Mexican American identities with USWNT
USWNT players Ashley Sanchez and Sofia Huerta detailed how they came to accept and embrace their Mexican American heritage.
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‘Azucar!' Celia Cruz, the ‘Queen of Salsa' now has her own Barbie on sale
The long-awaited Barbie doll inspired by the “Queen of Salsa” Celia Cruz finally went on sale this week after Mattel announced news of the dolls release in 2021.
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From chips to memes: How Flamin' Hot Cheetos became a cultural icon for U.S. Latinos
The spicy snack has inspired songs, clothes and movies, but for some Latinos in the U.S., the chips hold a particularly special meaning.
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How Spanglish is being embraced as a ‘lenguaje' of its own
Once shunned as the language of “no sabo kids,” it’s now being called a “literal lifestyle.”
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What is Hispanic Heritage Month and why is it celebrated?
Americans across the country celebrate this month with pride and joy to highlight the importance of diversity.