At the NFL Shop inside Levi's Stadium on Monday morning, it felt like the day after Christmas. The shop, which Sunday, was selling pullovers for $95 emblazoned with a "Super Bowl 50" logo, had those same sweaters for half-price on the day after the big game.
Victor Sanchez of Phoenix paid $92 for his bling, a 50th Super Bowl wristwatch that was priced at $180 the day Denver's defense shut down Carolina's quarterback, Cam Newton, and the Panthers high-scoring offense.
The NFL Shop opened at 8 a.m., and by noon, more than 100 people crowded the wall of caps reduced from $35.
"This is great! We saw some things yesterday but decided to come back today. I won't tell you how much we've spent," said Melissa Torres of Denver, clutching a plaque commemorating Denver Broncos quarterback, Peyton Manning's pre-Super Bowl 2016 accomplishments in his 18-year NFL career.
The shop is situated in the northwest corner of Levi's Stadium, near Gate A, which is nearest Tasman Drive, across from the Santa Clara Convention Center.
The sale does not include items proclaiming the NFL's newest champions, the Denver Broncos, but there were plenty of iconic Golden Gate Bridge-themed shirts, caps, key chains and pennants to keep shoppers perusing the stock on tables.
But, now that word's out, the limited supply might be snapped up in a retail equivalent of Denver's pass rush on Super Bowl Sunday.
The sale, Monday only, ends at 6 p.m.